Privacy Policy
Welcome to Smart Ethnics.
This Privacy Policy describes how Smart Ethnics (“We”, “Us”, “Our”) collects, uses, stores, protects and discloses information provided by users (“You”, “Your”, “Customer”) while using our website https://smartethnics.com, services, or visiting our physical store.
This Privacy Policy is read together with our Terms & Conditions.
This document is an electronic record under the Information Technology Act, 2000 and applicable rules thereunder and does not require any physical or digital signature.
1. Business Information
Brand Name: Smart Ethnics
Nature of Business: Manufacturer & Retailer of Indian Ethnic Wear
Physical Store Address:
UG-8, Mahalaxmi Complex,
Bhatar Char Rasta, Bhatar,
Surat – Gujarat, India
Email: smartethnic97@gmail.com
Phone / WhatsApp Inquiry: +91 98259 65551
Business Hours: 9:00 AM – 6:00 PM (Monday to Sunday)
2. Acceptance of Privacy Policy
By accessing or using our website, services, or purchasing products from Smart Ethnics, you agree to the collection and use of information in accordance with this Privacy Policy.
If you do not agree, please do not use our services.
3. Information We Collect
We may collect the following personal and non-personal information:
Personal Information
- Name
- Email address
- Mobile number
- Billing & shipping address
- Order and transaction details
- Communication shared with us (WhatsApp, call, email)
Technical Information
- IP address
- Browser type
- Device information
- Pages visited on our website
- Cookies and usage data
We do not knowingly collect sensitive personal data such as biometric or financial card details.
4. How We Collect Information
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When you place an order or make an inquiry
-
When you contact us via WhatsApp, call or email
-
When you browse our website (through cookies & analytics tools)
5. Use of Cookies
We use cookies to:
- Improve website performance
- Remember your preferences
- Understand user behavior
You may disable cookies through your browser settings; however, some website features may not function properly.
6. Why We Collect Your Information
We collect your information to:
- Process and deliver orders
- Communicate order updates
- Respond to inquiries and customer support
- Improve products and services
- Maintain business records
- Fulfill legal and regulatory requirements
7. Sharing of Information
We do not sell or rent your personal data to third parties.
We may share information only with:
- Courier & logistics partners
- Payment gateway providers
- Website hosting & technical service providers
- Government or legal authorities if required by law
All such parties are bound by confidentiality obligations.
8. International Customers
Currently, Smart Ethnics does not offer direct international shipping.
International customers may contact us via WhatsApp or Call for inquiry and discussion before any transaction.
9. User Rights
You have the right to:
- Access your personal data
- Request correction or update
- Request deletion (subject to legal obligations)
- Opt-out of promotional communications
To exercise these rights, contact us at smartethnic97@gmail.com.
10. Data Security
We take reasonable security measures to protect your information including:
- SSL encryption
- Secure servers
- Limited internal access
However, no online data transmission is 100% secure. We are not liable for data loss due to hacking, DDOS attacks, or circumstances beyond our control.
11. Retention of Information
We retain your personal information:
- As long as your account exists
- As required to complete transactions
- To comply with legal obligations
Once data is no longer required, it is securely deleted.
12. Children’s Privacy
Our services are not intended for children under 18 years without parental consent. If we learn that information has been collected without consent, we will delete it.
13. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.
14. Changes to Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page. Continued use of our website means acceptance of the updated policy.
15. Grievance & Contact Information
For any complaint, query or concern related to this Privacy Policy, please contact:
Smart Ethnics
📧 Email: smartethnic97@gmail.com
📞 Phone / WhatsApp: +91 98259 65551
📍 Address: UG-8, Mahalaxmi Complex, Bhatar Char Rasta, Surat – Gujarat

